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World video travel guide
Affluent Brits encouraged to Discover Australia
Tourism Australia is partnering with Qantas in the UK to target affluent long haul travellers aged 50+ with a campaign that focuses on unique nature experiences and highlights the convenience of the Qantas network to fly to and around Australia. The campaign will run for two weeks, up to 5 February, in the weekend supplements of national newspapers, online on both Australia.com and Qantas.com, and with a special promotion on Magic radio.
