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World video travel guide
Positive response to new domestic campaign
Holiday makers and the tourism industry have responded positively to the next stage of Tourism Australia’s There’s nothing like Australia campaign aimed at the domestic market which was launched last Friday. Thousands of Australians around the country have already submitted their favourite holidays at nothinglikeaustralia.com.au with coastal, nature and outback experiences being the most popular so far. More than half have also nominated an Aussie Holiday Dream Team that they would most like to go away with if they win a share of the prizes worth over $300,000. The industry has also been quick to respond with the Accommodation Association of Australia announcing plans to push operators of accommodation businesses to do their bit as part of this campaign. “In the coming weeks, we will inform our members exactly how they can actively contribute to the campaign,” said the Accommodation Association’s Chief Executive Officer, Richard Munro. Domestic travel remains the biggest segment of the Australian tourism industry and the most recent National Visitor Survey (NVS) figures show continued growth in overnight trips to 68.9 million, a rise of four per cent against the year ending June 2010.
