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World video travel guide
Daybreak Down Under
Tourism Australia has partnered with Qantas on an exciting competition with high-rating UK breakfast show Daybreak. Launched officially this week, \'Daybreak Down Under\' is giving UK viewers the chance to experience why there\'s nothing like an Aussie holiday. A hundred lucky winners will take a Qantas A380 flight to Australia, where they’ll enjoy unforgettable experiences in NSW, VIC, SA, WA and QLD. Footage of their holiday adventures will feature in Daybreak broadcasts from each of these states, in the week commencing 7 November. Daybreak has an average daily reach of 4.1 million viewers, many of whom have a strong aspiration to holiday in Australia. Building the emotional appeal to travel to Australia is crucial in a long haul market like the UK, and we know that broadcasts like these, which beam Aussie sunshine in to wintery British homes, help to do that.
